The Best Email Marketing Software of 2. Email Marketing Software Review. Why Email Marketing Software? The top performers in our review are i. Contact, the Gold Award winner; Constant Contact, the Silver Award winner; and Mail. Chimp, the Bronze Award winner. Here's more on choosing an application to meet your needs, along with detail on how we arrived at our ranking of these 1. If you've been thinking about expanding your email marketing efforts but have held off because you're wary about the cost or how complicated the technology is, we have good news. Creating quality emails and managing long contact lists is simple using email marketing software. Mass mail software with list management and database merge ability. Send thousands of personalized email messages to your customers with Multiemail bulk email program.Send group email, mass email, bulk email, newsletter and email marketing campaigns. Email marketing made easy. Send Bulk Email using Outlook, Send Mass Email using Outlook, Email Marketing Software, Send Email to Each Person, Mail Merge. Fast email sender is the best mass mailer software on the market that sends bulk newsletter and keeps in touch with your clients very easy! The software is affordable and easy to use, regardless of your level of experience. The emails you create display well on all devices, including mobile phones, tablets, and computers. In addition, even basic, no- frills versions can help you manage your growing and changing list of contacts by automatically adding new subscribers, or opt- ins as they are called, removing unsubscribers and sending automatic responses. Each of the 1. 0 products on our lineup of the best email marketing programs provide tools so you can create quality emails that successfully bypass spam filters and reach your customers or readers. To help you increase your email success rate, all of the applications on our lineup include tracking and sign- up features. Tracking tools allow you to see how many of your emails were opened, forwarded or bounced. Bulk email software free download - Bulk Email Sender, Fast Bulk Email Validator, EMS Bulk Email Sender, and many more programs. SendBlaster is the best bulk email software to manage your mailing lists and set up email marketing campaigns in few easy steps. SendBlaster combines into one product. Bulk email free download - Bulk Email Sender, Fast Bulk Email Validator, EMS Bulk Email Sender, and many more programs. Some even track if your info is shared via social media. Sign- up features allow you to create sign- up forms that you can add to your website, blog or social media pages to help you increase your contacts legitimately. If your target audience is multilingual or doesn't read or speak English, many applications offer non- English language options, and many support special characters for creating emails in a variety of languages. While most programs create emails using HTML, you do not need to know code to create your emails. All of the applications we've reviewed provide a simple- to- use creation tool that allows you to create nice- looking emails without having to know or plug in HTML code. Email Marketing Software: What's Included with Your Pricing Plan. Many email- marketing packages include a range of features, including email- creation tools and contact- management features. Pricing is based on the volume of emails sent or your list size rather than by the application's feature set. On our matrix, we've listed the base monthly cost each application charges to send an email to 5. All of the programs on our lineup allow you to import HTML emails that you may have created in different programs. They also include a code editor so you can adjust the code if desired. For those not familiar with HTML, many programs include a simple email- creator tool that allows you to create an email from scratch or from a template. With this tool, you can import and edit your own images. It's simple to add and edit text, including changing fonts and colors. If you prefer to have someone else design a custom template and theme for you, five of the email marketers on our lineup – i. Contact, Constant Contact, AWeber, Vertical. Response, and Mad Mimi, offer design services. We've indicated on the matrix which applications offer design services, and you can check with those companies to see what they charge. While many entry- level products do not include advanced list and reporting options, most versions include some. All of the email marketing services we reviewed allow you to import lists; track who has opened your email; and manage unsubscribes, groups, and segments. Most allow you to insert social media buttons with your emails and some will even track social shares. Email services also include features to help you create quality emails that bypass spam filters. Pricing Explained. Email marketing services offer a variety of pricing models, and your actual monthly cost can vary depending on the number of emails you send and the size of your contact list. If you exceed your contracted allotment, you'll be charged for the extra volume. Usually it is not much, just a few dollars per block of users or emails, such as $2. Your plan may also be adjusted depending on your volume. So, for example, if you go over your plan size, you'll be charged the price of the plan that accommodates that particular volume. Conversely, if your activity decreases, some companies will automatically adjust your bill to a plan with a lower rate. Most applications will notify you know if you are nearing your plan limit for the month. Most services base their fees on the following: By List Size. Services commonly charge by the number of people on your active contact list. Some will also include those numbers on your inactive or unsubscribe lists as well. Many services that charge in this manner allow you to send an unlimited number of emails. Some, such as Mail. Chimp, offer free services for short lists of up to 2,0. A few services charge by list size but may limit how many emails you can send out each month before you're required to upgrade to the next level. By Email Volume. Some services, such as Pinpointe, include email volume in its pricing. For example, a monthly plan may support 5,0. This pricing method is not as common as the one based on list size; however, the service will charge you extra if you exceed the limit. Pay As You Go. Many services offer a pay- as- you- go option that allows you to purchase blocks of credit that you can use as needed. This is a good option for businesses that operate seasonally, for example. This method does not charge a monthly fee and many allow you to roll your existing credits over into the next year. High Volume. Most applications offer high- volume options for those with extremely large mailing lists, such as over 1. If you need high- volume services, you usually have to contact the company and negotiate a contract. Professional users can also ask about obtaining a unique internet protocol (IP) address. If you send out frequent emails – such as more than once per week – you'll benefit from a company that allows unlimited emails. Or you may find that a service that bases its pricing on a combination of the size of your contacts list and the number of emails you're allowed to send to each month suits your needs. Short- term businesses or seasonal businesses may prefer a pay- as- you- go method. Either way, be aware that you will need to pay for overages. Advanced Email Marketing Software Features. We did not review advanced or pro versions of email marketing software for this review; however, you may wonder what additional features upgraded versions offer. Advanced versions are surprisingly affordable and offer a number of beneficial features. This type of testing can help you learn how wording your emails differently or tweaking your email subject lines affects your email open rates. While most basic versions include automated functions, such as auto responders and triggered responses, advanced versions allow you to change certain parameters, such as your target audience, for a more narrow, targeted distribution. For example, you can send emails to a specific region of the U. S., a particular international country, or to a specific demographic such as young parents or retirees. Of course, to do this, your lists need to be more detailed and in- depth beyond a person's name and email address so you can target specific customers. With social- media functions, advanced versions can track how many times your information is shared. Some applications even offer tools for helping you build an attractive Facebook page. Advanced versions also offer the ability to work with or integrate with Salesforce, Google Analytics, e. Commerce technologies, Outlook or Quick. Books. Most services will allow you to upgrade at any time as your needs expand. What We Tested, What We Found. For our review of the best email marketing software, we put each application though several tests mimicking actual use scenarios. We rated how easy it was to assemble and import a list of contacts, and to create and send out an email to that list. We also tested delivery rates with multiple email clients. To test each application's email- creation features, we imported an HTML- coded email created by our design team and another email we created from scratch using the software's email- creation tools. We created emails with the needed elements to boost our chances of bypassing spam filters, such as including a physical address. We tested how simple it was to perform routine tasks such as editing text and altering images within an email as well as how simple it was to import existing HTML- coded emails. The best email software is simple to navigate and is continually updated. To that end, we tested and rated each application's dashboard and user interface. We assessed how the various tools and reports were presented in the dashboard. We considered how up to date the software was, how interactive the dashboard was as well as how simple it was to find assistance if we ran into a problem. Another component of our review focused on list management. We evaluated how easily you can import contacts and how unsubscribes are handled. Creating sign- up forms was also considered as well since they are integral in helping you legitimately increase your list size. Our team also evaluated how simple it was to create certain segments within contact groups. Segmenting helps you better target your email correspondence and can provide a more personal experience for your readers. Once our emails were created, we sent them to a range of email addresses using different email clients. We sent emails through Yahoo, Gmail, Outlook, Zoho and GMX email addresses to test deliverability and see how the emails would appear when opened. As you might expect, the hardest client to deliver through was Gmail. Nearly half of our test emails were not accepted by Gmail, not even in the social or promotion tabs.
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December 2016
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